Radhika Prasad Krishnachandran
Assistant Faculty, IT Integrated Communication Design, KSID
Areas of interest: Branding and Identity Design, Space Design, the challenge of ‘teaching’ in design, creative thinking, Experience Design, Visual Communication as a broad spectrum, travelling through design – cultural concepts and influences in design
Post Graduation from National Institute of Design (NID) – Design for Retail Experience; with a core emphasis on branding and communication
A young budding designer and faculty, Radhika has graduated from NID in 2010 having completed her Post Graduation in Design for Retail Experience. Her interest in the power of the visual language and communication has led her to focus chiefly on the nuances of branding and identity design. She has associated with several Government Projects during her years of association with KSID, and she has also handled several large scale retail projects in the private sector prior to her association with the institute.
“Modernization is not about styles, or trends, accessories or clothing; it is the perception of a society, their ability to broaden their outlook; ability to dive deeper into the rout cause of any problem unveiling the multiple dimensions of solutions. Design must aid in developing such ‘modernization’ I believe”
Radhika’s interest in travelling has given her exposure to various cultures and design trends which contributes towards the more ‘global view’ of design and trends, cultures and concepts which she tries to imbibe in her academic journey as faculty of KSID.